One of the things that I found most surprising was that Horst had tried to hide his profits from his parents. He had begun to do so well at his branch by spreading out into different regions and different areas of sports products that he was worried that his parents would freak out. He didn’t want to overshadow his parents but at the same time he didn’t want to just quit selling his sportswear to distributors. Horst had asked some of his managers to truncate the branches figures to disguise the fact that their exports were higher than that of the branch his parents were running.
The Dassler Brothers