In 1956 Adi sent his son Horst Dassler to the Melbourne Olympics. Instead of trying to sell the athletes spikes, Horst had the idea that he could give spikes to the athletes for free to give the company publicity. This was during the time period when athletes were still supposed to be amateurs and weren’t supposed to accept money offers. Horst’s idea changed the sports business forever and other shoe companies started offering athletes money to wear their shoes. I think that it is very cool that Horst found a way to make money by giving things away and that his actions were the beginning of the end for amateurism in the Olympics.
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