Before the 1970 World Cup, Horst Dassler and his cousin, Armin Dassler who worked for Puma, both agreed to stay away from the Brazilian soccer star, Pelé. They both knew that they could lose a lot of money bidding on him so they made “the Pelé pact.” Armin Dassler approached the Brazilian team before the World Cup to make contracts with some of the players and at first avoided Pelé but couldn’t resist and eventually made a deal with him. When Horst found out he was furious and told him all agreements were off. I think Horst had every right to be angry and I know I would be too if someone broke a promise like that.
The Dassler Brothers